In the world of fashion, few design elements carry as much weight and legacy as the monogram. More than a repeated symbol, a monogram is a declaration of identity — a timeless code that tells a story through pattern. At La Natividad, we’ve reinterpreted this tradition by creating our own signature print: a dark green repetition of our logo, laid over our iconic La Natividad green. The result is a pattern that’s instantly recognisable, undeniably rooted in our polo heritage, and already becoming a modern classic.
A Legacy of Symbols
To understand the power of monogram patterns, one must look at their origins in the world of luxury. Monograms have been used for centuries, from aristocratic crests to artisan signatures. In fashion, they became a status symbol — a way to stand out without saying a word.
Louis Vuitton revolutionised this concept in the late 19th century, introducing its now-famous LV monogram as a way to combat counterfeiting. The repeating motif — a mix of the LV initials, quatrefoils and flowers — quickly became synonymous with heritage, craftsmanship and exclusivity.
Goyard followed with a geometric Y-shaped pattern in the early 1900s, hand-painted and subtle in tone. This design, inspired by the Goyard family history of wood log driving, became a cult symbol of quiet luxury. Later, brands like Gucci and Fendi made their own monograms household names — each one visually tied to a lifestyle, a set of values, and a particular kind of taste.
A New Classic, from the Field to the Street
La Natividad’s monogram takes this legacy into the realm of high-performance sport and Argentine tradition. Unlike legacy brands whose patterns emerged from ateliers, ours was born on the polo field — from jerseys, horses, sweat, and teamwork. The pattern features our logo repeated in a deep, earthy green tone — layered on top of our signature bright La Nati green, creating contrast and texture that feels dynamic, sporty and elevated.
More than just branding, the monogram represents our values: strength, consistency, excellence, and belonging. It’s not meant to be loud or flashy — it’s a design that those who know, recognise. The kind of detail that feels like a badge of honour, whether you’re on the sidelines of Palermo or boarding a flight with your La Nati kit bag.
Beyond the Field: How We Use It
You can now spot the La Natividad monogram across several key pieces in our collection:
The Monogram Neverfull Bag: Inspired by heritage travel totes, but with a polo twist — spacious, functional, and designed to move with you.
The Monogram Puffer Jacket: An eye-catching piece for fans and fashion lovers alike, blending performance with distinctive design.
The Trucker Cap and Umbrella: Accessories that carry the spirit of the game into your everyday.
Each piece is built for real life — not just the polo field, but airports, city streets, after-match drinks, and everything in between. While the pattern ties them all together visually, it’s the La Natividad identity that holds it all in place.
The Future of a Pattern
What makes a monogram timeless? It’s more than repetition. It’s meaning, memory, and recognition. With the La Natividad monogram, we’re building that legacy step by step — from Buenos Aires to St. Tropez, from the Queen’s Cup to Palermo.
This is not just a trend. It’s a symbol of who we are.
Explore the collection and wear it with pride — you’re part of the team now.
